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Case
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Reference no. 399-005-1
Authors: Mark Jenkins
Published by: Cranfield School of Management
Published in: 1999

Abstract

This case study focuses on the period 1995-1997 when Stewart Grand Prix was created to take part in the highly competitive world of Formula One motorsport. Whilst Paul Stewart Racing had been highly successful in the less powerful formulas such as Formula 3 and Formula 3000, Formula 1 presented quite a different challenge. The case illustrates the different resources and competences which are required to enter a new, although related, area of activity. It shows that the management task is a question of not just acquiring the needed resources and competencies but also of ensuring that these are integrated to create a coherent organisation. This case can be used on its own or in conjunction with the Formula One Constructors case series (399-001-1 to 399-004-1 and 303-094-1).
Location:
Size:
200 employees
Other setting(s):
1996-1997

About

Abstract

This case study focuses on the period 1995-1997 when Stewart Grand Prix was created to take part in the highly competitive world of Formula One motorsport. Whilst Paul Stewart Racing had been highly successful in the less powerful formulas such as Formula 3 and Formula 3000, Formula 1 presented quite a different challenge. The case illustrates the different resources and competences which are required to enter a new, although related, area of activity. It shows that the management task is a question of not just acquiring the needed resources and competencies but also of ensuring that these are integrated to create a coherent organisation. This case can be used on its own or in conjunction with the Formula One Constructors case series (399-001-1 to 399-004-1 and 303-094-1).

Settings

Location:
Size:
200 employees
Other setting(s):
1996-1997

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