Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 8 pages
Data source: Field research
Share a link:
https://casecent.re/p/22386
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Abstract
Toyplace Production (HK) Ltd was producing toys on an ''Original Equipment Manufacturing'' basis, while other toy manufacturers were creating their own brand names, a trend which was changing the structure of the toys industry. Should Toyplace move into the branded toys market?
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Abstract
Toyplace Production (HK) Ltd was producing toys on an ''Original Equipment Manufacturing'' basis, while other toy manufacturers were creating their own brand names, a trend which was changing the structure of the toys industry. Should Toyplace move into the branded toys market?