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Case
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Reference no. 399-125-1
Authors: Cheryl Dennis (Aberystwyth University Business School)
Published in: 1999

Abstract

Lesser used languages are now visible across a wide range of external communications, from company brochures to marketing campaigns but bilingualism can also play an important part in the day-to-day administration of a business. The use of the Welsh language in the business environment is on the increase with signs, letterheads, advertising and communication with staff and customers all being conducted bilingually. This case study will aim to explore and understand the impact of language and culture on economic development. It will also discuss why businesses may consider adopting bilingual policies. The example used is that of a small tourism-related enterprise with strong language links called Gwesty. The case study will chart the establishment of Gwesty and the developments thereafter. This farm hotel in Mid Wales owes some of its success to its extensive of the Welsh language which has helped differentiate it from others in the industry.
Location:
Industry:
Size:
Small enterprise
Other setting(s):
1982 to present

About

Abstract

Lesser used languages are now visible across a wide range of external communications, from company brochures to marketing campaigns but bilingualism can also play an important part in the day-to-day administration of a business. The use of the Welsh language in the business environment is on the increase with signs, letterheads, advertising and communication with staff and customers all being conducted bilingually. This case study will aim to explore and understand the impact of language and culture on economic development. It will also discuss why businesses may consider adopting bilingual policies. The example used is that of a small tourism-related enterprise with strong language links called Gwesty. The case study will chart the establishment of Gwesty and the developments thereafter. This farm hotel in Mid Wales owes some of its success to its extensive of the Welsh language which has helped differentiate it from others in the industry.

Settings

Location:
Industry:
Size:
Small enterprise
Other setting(s):
1982 to present

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