Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 399-126-1
Published by: Cranfield School of Management
Published in: 1999
Length: 9 pages

Abstract

The case describes the analysis by a team of potential MBA''s following visits at the company''s request, to a small engineering company in Hertfordshire, UK. R&D Marine manufactures lightweight couplings for marine engine manufacturers and the yachting aftermarket, following engineering inventions by three owning brothers in the 1970s. With turnover stuck at just over £1 million, and with patent protection ending, the highly entrepreneurial brothers are seeking to ensure future growth by appointing a distributor in the USA and developing new inventions (to stabilise supermarket trolley wheels and a revolutionary new putter for the golfing fraternity). The teaching notes presents the ''solution'' suggested by the MBA team and the business strategy analysis that has led them to their conclusions.

About

Abstract

The case describes the analysis by a team of potential MBA''s following visits at the company''s request, to a small engineering company in Hertfordshire, UK. R&D Marine manufactures lightweight couplings for marine engine manufacturers and the yachting aftermarket, following engineering inventions by three owning brothers in the 1970s. With turnover stuck at just over £1 million, and with patent protection ending, the highly entrepreneurial brothers are seeking to ensure future growth by appointing a distributor in the USA and developing new inventions (to stabilise supermarket trolley wheels and a revolutionary new putter for the golfing fraternity). The teaching notes presents the ''solution'' suggested by the MBA team and the business strategy analysis that has led them to their conclusions.

Related