Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 9 pages
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https://casecent.re/p/22402
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Abstract
The case describes the analysis by a team of potential MBA''s following visits at the company''s request, to a small engineering company in Hertfordshire, UK. R&D Marine manufactures lightweight couplings for marine engine manufacturers and the yachting aftermarket, following engineering inventions by three owning brothers in the 1970s. With turnover stuck at just over £1 million, and with patent protection ending, the highly entrepreneurial brothers are seeking to ensure future growth by appointing a distributor in the USA and developing new inventions (to stabilise supermarket trolley wheels and a revolutionary new putter for the golfing fraternity). The teaching notes presents the ''solution'' suggested by the MBA team and the business strategy analysis that has led them to their conclusions.
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Abstract
The case describes the analysis by a team of potential MBA''s following visits at the company''s request, to a small engineering company in Hertfordshire, UK. R&D Marine manufactures lightweight couplings for marine engine manufacturers and the yachting aftermarket, following engineering inventions by three owning brothers in the 1970s. With turnover stuck at just over £1 million, and with patent protection ending, the highly entrepreneurial brothers are seeking to ensure future growth by appointing a distributor in the USA and developing new inventions (to stabilise supermarket trolley wheels and a revolutionary new putter for the golfing fraternity). The teaching notes presents the ''solution'' suggested by the MBA team and the business strategy analysis that has led them to their conclusions.