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Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 1999
Length: 14 pages
Data source: Field research

Abstract

The Dairy Farm Group of Companies (DFG) was a major food retailer based in Hong Kong with operations in a large number of major cities in Asia Pacific. It started witnessing a fall in its sales volume coincident with the start of economic uncertainty in the Asian countries around June 1997. Additionally, it faced competitive pressures from European and US retail chains that were preparing to establish a foothold in the growing and increasingly attractive Asian market. DFG realised that in order to remain competitive, it had to re-evaluate its business strategy. The case looks at DFG''s initiative towards adopting electronic retailing as a subset of Electronic Commerce (EC) and the determinants of EC success. It also looks at the development of a technology architecture to facilitate the deployment of a consistent, enterprise wide IT that would support DFG''s business strategy into the next millennium. The case is suitable for teaching the following: (1) The importance of aligning IT with business strategy; (2) The role of IT in facilitating EC; and (3) Critical success factors in planning for EC.
Location:
Industry:
Other setting(s):
1997-1998

About

Abstract

The Dairy Farm Group of Companies (DFG) was a major food retailer based in Hong Kong with operations in a large number of major cities in Asia Pacific. It started witnessing a fall in its sales volume coincident with the start of economic uncertainty in the Asian countries around June 1997. Additionally, it faced competitive pressures from European and US retail chains that were preparing to establish a foothold in the growing and increasingly attractive Asian market. DFG realised that in order to remain competitive, it had to re-evaluate its business strategy. The case looks at DFG''s initiative towards adopting electronic retailing as a subset of Electronic Commerce (EC) and the determinants of EC success. It also looks at the development of a technology architecture to facilitate the deployment of a consistent, enterprise wide IT that would support DFG''s business strategy into the next millennium. The case is suitable for teaching the following: (1) The importance of aligning IT with business strategy; (2) The role of IT in facilitating EC; and (3) Critical success factors in planning for EC.

Settings

Location:
Industry:
Other setting(s):
1997-1998

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