Product details

Kuehne and Nagel (the KN Group) was one of the world''s leading transport and logistics companies, with a high reputation in freight forwarding. The case is set in December 1998, when the KN management, still in the grip of the Asian economic crisis, needed to consider a future strategy for their Asia-Pacific operations. Freight forwarding was by then a rapidly changing and dynamic industry. Globalisation of world markets, rapid advancements in information technologies, changing demand and supply for products and services and the emergence of new markets in developing nations all had huge implications for the industry. Users of freight forwarding were increasingly seeking to shorten product cycles and minimise inventory while ensuring their products were distributed to the appropriate markets as they attempted to achieve tighter and more comprehensive supply chain management.