Product details

BRM is a private technology incubator based in Jerusalem, Israel. This case describes how BRM seeks Israeli entrepreneurs, provides them with operational support, and ultimately launches their start-ups in the United States. BRM''s approach is a bi-national one in which research and development is done in Israel and business development and sales are done in the United States. BRM''s spin-off companies include: Check Point, a leader in network security and BackWeb, a specialised ''push technology'' company. The case explores whether BRM''s approach is the optimal or even an effective way to nurture entrepreneurs. It also examines the challenges facing high-tech companies which are far from the technology marketplace, and it poses the question of whether it is possible to conduct research and development in a remote location and still dominate or help create the next ''technology wave''. The innovation implications of BRM''s US-centric business development approach on the continued growth and technology development prowess of non-US high-tech centres in Israel and elsewhere are also addressed in this case.