Subject category:
Strategy and General Management
Published in:
1999
Length: 27 pages
Data source: Field research
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Abstract
The case discusses the business strategy of two Internet-based grocery retailers: Alcampo in Spain, which is a traditional, brick-and-mortar supermarket chain, and Peapod in the US, which is only an Internet-based grocery retailer. It describes the Alcampo move into Internet commerce and the way the company has developed and operates its online grocery shopping system. It highlights the challenges that this Alcampo move presents for reconciling both the physical and virtual mode of operation. The case contrasts the business model of Alcampo in Spain with that of Peapod in the US and pinpoints the strengths, weaknesses and future potential that each approach presents. It also raises the cultural and technological factors underlying the two business approaches. The case concludes with issues related to the increasing competition in Internet-based retailing and the business opportunities offered in Internet-based grocery retailing.
Subject category:
Strategy and General Management
Published in:
1999
Length: 31 pages
About
Abstract
The case discusses the business strategy of two Internet-based grocery retailers: Alcampo in Spain, which is a traditional, brick-and-mortar supermarket chain, and Peapod in the US, which is only an Internet-based grocery retailer. It describes the Alcampo move into Internet commerce and the way the company has developed and operates its online grocery shopping system. It highlights the challenges that this Alcampo move presents for reconciling both the physical and virtual mode of operation. The case contrasts the business model of Alcampo in Spain with that of Peapod in the US and pinpoints the strengths, weaknesses and future potential that each approach presents. It also raises the cultural and technological factors underlying the two business approaches. The case concludes with issues related to the increasing competition in Internet-based retailing and the business opportunities offered in Internet-based grocery retailing.
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Subject category:
Strategy and General Management
Published in:
1999
Length: 31 pages