Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 26 pages
Data source: Published sources
Abstract
In 1993, the cabin crew of Cathay Pacific Airways, Hong Kong''s flag carrier, went on a large-scale strike, which damaged crew morale. Peter Buecking was appointed General Manager, Inflight Services in 1995. With his inflight services strategy, Peter Buecking restored the morale of cabin crew and improved the quality of inflight services. With the onset of the Asian economic crisis in 1997, Cathay Pacific''s revenues dwindled and profits declined. Inflight Services Department (ISD) was under tremendous pressure to cut costs. At the same time, Peter Buecking received a promotion and left ISD. How would his successor in ISD go about cutting costs while maintaining cabin crew''s morale and the quality of inflight services?
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 11 pages
Data source: Published sources
Simplified Chinese language
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 24 pages
Data source: Published sources
About
Abstract
In 1993, the cabin crew of Cathay Pacific Airways, Hong Kong''s flag carrier, went on a large-scale strike, which damaged crew morale. Peter Buecking was appointed General Manager, Inflight Services in 1995. With his inflight services strategy, Peter Buecking restored the morale of cabin crew and improved the quality of inflight services. With the onset of the Asian economic crisis in 1997, Cathay Pacific''s revenues dwindled and profits declined. Inflight Services Department (ISD) was under tremendous pressure to cut costs. At the same time, Peter Buecking received a promotion and left ISD. How would his successor in ISD go about cutting costs while maintaining cabin crew''s morale and the quality of inflight services?
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Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 11 pages
Data source: Published sources
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 24 pages
Data source: Published sources