Product details

One of the most recent and substantive changes in the financial services sector has been the growth in competition. This is the result of an extension of the range of services offered by existing players and has been compounded by companies that are highly regarded in their own specialist areas engaging with retail financial products for the first time. This multiplicity of entrants, changes in modes of delivery, extension of product range, segmentation, re-segmentation (and occasionally de-segmentation) serves not only to heighten the competitive pressure faced by all participants, it also changes the market itself. This case study provides a brief description of the rapidly changing context in which UK financial services companies operate together with details of two organisations one of which, Mutual plc, is already an established participant in the market and the other, Normingtons plc, which may decide to join.