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Case
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Reference no. 398-032-1
Authors: Michael JC Martin (Dalhousie University, also affiliated with Exeter & Bath Universities); Philip Rosson (Dalhousie University)
Published in: 1998

Abstract

This is the first of a two-case series (398-032-1 and 398-033-1). Case (A) can be used to explore the corporate technological, marketing and managerial skills required for the sustained pursuit of global technological leadership in a cluster of market niches from a modest domestic base. In 1983 CAE Electronics Ltd, based in Montreal, was one of the world''s leading designers and manufacturers of aircraft flight simulators and related products. The case outlines the features of the flight simulator market at that time. It describes the project organisational structure adopted by the company to pursue its technological leadership strategy. It can be used to explore the development of the dynamic capabilities/core competencies required to successfully compete in a market characterised by rapid technological change and widely fluctuating sales patterns. It is recommended that it be used with case (B) which traces the further fortunes of the company from 1983 up to 1996.
Location:
Industry:
Size:
CAD150 million
Other setting(s):
1983-1996

About

Abstract

This is the first of a two-case series (398-032-1 and 398-033-1). Case (A) can be used to explore the corporate technological, marketing and managerial skills required for the sustained pursuit of global technological leadership in a cluster of market niches from a modest domestic base. In 1983 CAE Electronics Ltd, based in Montreal, was one of the world''s leading designers and manufacturers of aircraft flight simulators and related products. The case outlines the features of the flight simulator market at that time. It describes the project organisational structure adopted by the company to pursue its technological leadership strategy. It can be used to explore the development of the dynamic capabilities/core competencies required to successfully compete in a market characterised by rapid technological change and widely fluctuating sales patterns. It is recommended that it be used with case (B) which traces the further fortunes of the company from 1983 up to 1996.

Settings

Location:
Industry:
Size:
CAD150 million
Other setting(s):
1983-1996

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