Subject category:
Strategy and General Management
Originally published in:
1998
Version: October 2001
Abstract
'Michelangelo' is a strategy formulation and implementation example of an extremely successful company (quatripling market value within four years) which illustrates how to involve the top 50 people of the company in a strategy formulation process. The case challenges students in analysing the process and makes them consider the implication of such a process for future strategy formulation processes. A video is available to accompany the case.
Location:
Industry:
Size:
International
Other setting(s):
1995-1998
Subject category:
Strategy and General Management
Published in:
1998
Notes: File size 1.83GB. Click for more information.
About
Abstract
'Michelangelo' is a strategy formulation and implementation example of an extremely successful company (quatripling market value within four years) which illustrates how to involve the top 50 people of the company in a strategy formulation process. The case challenges students in analysing the process and makes them consider the implication of such a process for future strategy formulation processes. A video is available to accompany the case.
Settings
Location:
Industry:
Size:
International
Other setting(s):
1995-1998
Related
Subject category:
Strategy and General Management
Published in:
1998
Notes: File size 1.83GB. Click for more information.