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Case
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Reference no. 398-073-1
Authors: Michael A. Olson (Nyenrode Business Universiteit); F Lachotzki (Nyenrode Business Universiteit); W Sjonger (Nyenrode Business Universiteit)
Originally published in: 1998
Version: October 2001
Length: 28 pages
Data source: Field research

Abstract

'Michelangelo' is a strategy formulation and implementation example of an extremely successful company (quatripling market value within four years) which illustrates how to involve the top 50 people of the company in a strategy formulation process. The case challenges students in analysing the process and makes them consider the implication of such a process for future strategy formulation processes. A video is available to accompany the case.
Location:
Size:
International
Other setting(s):
1995-1998

About

Abstract

'Michelangelo' is a strategy formulation and implementation example of an extremely successful company (quatripling market value within four years) which illustrates how to involve the top 50 people of the company in a strategy formulation process. The case challenges students in analysing the process and makes them consider the implication of such a process for future strategy formulation processes. A video is available to accompany the case.

Settings

Location:
Size:
International
Other setting(s):
1995-1998

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