Product details

This case was written as part of the TACIS programme (EUROCIS Management Development Programme 92-0468) funded by the European Commission and run by The Euorpean Foundation for Management Development (EFMD). The Hotel Uzbekistan, the best hotel in the country, was built in 1974 and operated for many years as an Intourist hotel for holidaymakers from Eastern Europe and the Soviet Union. In 1995 it becomes a joint venture, with Singaporean and Malaysian partners, in the tourism and leisure industry developing in an independent Uzbekistan. Management must consider renovation and reconstruction of the hotel and confront the growing competition from other international hotel groups. The case focuses upon the changing environment in Uzbekistan and the need for management to develop an appropriate strategy to position the hotel in the market.