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Case
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Reference no. 398-123-1
Authors: Leo-Paul Dana (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 1998

Abstract

This case is about a leading exporter of flower extract, who used tourists to distribute the product. His strategy is to use direct sales. The case, which describes the context of business in Egypt, forces the reader to think about a variety of issues.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

This case is about a leading exporter of flower extract, who used tourists to distribute the product. His strategy is to use direct sales. The case, which describes the context of business in Egypt, forces the reader to think about a variety of issues.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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