Subject category:
Strategy and General Management
Published in:
1998
Length: 7 pages
Data source: Published sources
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https://casecent.re/p/22534
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Abstract
This case is about a leading exporter of flower extract, who used tourists to distribute the product. His strategy is to use direct sales. The case, which describes the context of business in Egypt, forces the reader to think about a variety of issues.
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Abstract
This case is about a leading exporter of flower extract, who used tourists to distribute the product. His strategy is to use direct sales. The case, which describes the context of business in Egypt, forces the reader to think about a variety of issues.