Product details

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Case
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Reference no. 398-130-1
Authors: Teresa Dana (Christchurch College of Education); Leo-Paul Dana (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 1998
Length: 8 pages
Data source: Published sources

Abstract

Coca-Cola Indochina Pte Ltd is a Singapore-based joint venture between F&N Coca-Cola Pte Ltd of Singapore and Thai Pure Drinks Ltd (partially owned by the Coca-Cola Company). Immediately after the US embargo was removed, Pepsi-Cola bottles started rolling off a production line in Ho Chi Minh City, formerly known as Saigon. While Ogilvy and Mather produced a television ad for Pepsi, McCann-Erickson prepared a commercial for Coca-Cola. However, the government''s State Committee for Co-operation and Investment denied the application for Coca-Cola Indochina Pte Ltd to produce their soft-drinks in Ho Chi Minh City. The year 1995 had already arrived and Coca-Cola had yet to be produced in Vietnam. This put Coca-Cola at a serious disadvantage, as PepsiCo claimed 55 percent of the country''s soft-drink market.
Location:
Industry:
Size:
Medium
Other setting(s):
1995

About

Abstract

Coca-Cola Indochina Pte Ltd is a Singapore-based joint venture between F&N Coca-Cola Pte Ltd of Singapore and Thai Pure Drinks Ltd (partially owned by the Coca-Cola Company). Immediately after the US embargo was removed, Pepsi-Cola bottles started rolling off a production line in Ho Chi Minh City, formerly known as Saigon. While Ogilvy and Mather produced a television ad for Pepsi, McCann-Erickson prepared a commercial for Coca-Cola. However, the government''s State Committee for Co-operation and Investment denied the application for Coca-Cola Indochina Pte Ltd to produce their soft-drinks in Ho Chi Minh City. The year 1995 had already arrived and Coca-Cola had yet to be produced in Vietnam. This put Coca-Cola at a serious disadvantage, as PepsiCo claimed 55 percent of the country''s soft-drink market.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1995

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