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Compact case
Case
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Reference no. 398-131-1
Subject category: Strategy and General Management
Authors: Leo-Paul Dana (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 1998
Length: 2 pages
Data source: Published sources
Topics: Environmentalism; Charity; Recruitment; Marketing; Tourism
Share a link: https://casecent.re/p/22542
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Abstract

How do you market a working holiday? Volunteers are required to pay and work on a project. This case has been described as an eye-opener by several students.
Location:
USA
Industry:
Tourism
Size:
Large
Other setting(s):
1997
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About

Abstract

How do you market a working holiday? Volunteers are required to pay and work on a project. This case has been described as an eye-opener by several students.

Settings

Location:
USA
Industry:
Tourism
Size:
Large
Other setting(s):
1997

Related

Sorry, this product has no related items.