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Compact case
Authors: David A Ericson (Nova Southeastern University)
Published in: 1998

Abstract

Sunbeam is a United States consumer product manufacturing company that was founded in 1897. Over the course of its history, the company and its two major brand names, Sunbeam and Oster have grown to become well-recognised names among US consumers. In 1996 the company was restructured under a new management team headed by Albert Dunlap. With Dunlap''s public dismissal in 1998, the company is again undergoing a restructuring as an even newer management team attempts to provide vision, leadership, and guidance to a floundering organisation. Management''s biggest challenge lies in successfully developing new markets outside of the US. This case presents a brief history of the company and strategic implications that these changes hold for the future of the company. This case is ideally suited for adoption in a business policy text where international strategy is the focus of discussion. It is also applicable in a ''survey'' text or introductory course in International Business, within the international strategy section, such as those offered in most general business related degrees.
Location:
Size:
6,000 employees
Other setting(s):
1996-1998

About

Abstract

Sunbeam is a United States consumer product manufacturing company that was founded in 1897. Over the course of its history, the company and its two major brand names, Sunbeam and Oster have grown to become well-recognised names among US consumers. In 1996 the company was restructured under a new management team headed by Albert Dunlap. With Dunlap''s public dismissal in 1998, the company is again undergoing a restructuring as an even newer management team attempts to provide vision, leadership, and guidance to a floundering organisation. Management''s biggest challenge lies in successfully developing new markets outside of the US. This case presents a brief history of the company and strategic implications that these changes hold for the future of the company. This case is ideally suited for adoption in a business policy text where international strategy is the focus of discussion. It is also applicable in a ''survey'' text or introductory course in International Business, within the international strategy section, such as those offered in most general business related degrees.

Settings

Location:
Size:
6,000 employees
Other setting(s):
1996-1998

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