More search options
Basket icon
No items
Basket icon
Our office is closed for Good Friday on 18 April 2025 and Easter Monday on 21 April.

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 398-143-1
Subject category: Strategy and General Management
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 4 pages
Data source: Published sources
Topics: Internationalisation; Opportunity identification; Strategy; Learning from failure
Share a link: https://casecent.re/p/22553
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Once bitten, twice shy. This case is about two hippies who launched a very successful enterprise in the US. Eventually, they expanded abroad and failed. Should they try again?
Location:
USA
Industry:
Ice cream
Size:
Small
Other setting(s):
Late 1990s
Sorry, this product has no related items.

About

Abstract

Once bitten, twice shy. This case is about two hippies who launched a very successful enterprise in the US. Eventually, they expanded abroad and failed. Should they try again?

Settings

Location:
USA
Industry:
Ice cream
Size:
Small
Other setting(s):
Late 1990s

Related

Sorry, this product has no related items.