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Compact case
Case
-
Reference no. 398-143-1
Subject category: Strategy and General Management
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 4 pages
Data source: Published sources
Topics: Internationalisation; Opportunity identification; Strategy; Learning from failure
Share a link: https://casecent.re/p/22553
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Abstract

Once bitten, twice shy. This case is about two hippies who launched a very successful enterprise in the US. Eventually, they expanded abroad and failed. Should they try again?
Location:
USA
Industry:
Ice cream
Size:
Small
Other setting(s):
Late 1990s
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Abstract

Once bitten, twice shy. This case is about two hippies who launched a very successful enterprise in the US. Eventually, they expanded abroad and failed. Should they try again?

Settings

Location:
USA
Industry:
Ice cream
Size:
Small
Other setting(s):
Late 1990s

Related

Sorry, this product has no related items.