Subject category:
Strategy and General Management
Published in:
1998
Length: 8 pages
Data source: Published sources
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Abstract
As the US normalised relations with Vietnam, both Coca-Cola and PepsiCo started to penetrate the market. IBC of Vietnam became a bottler for Pepsi, but Coca-Cola was already better known. IBC soon became leader, ahead of its competition.
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Abstract
As the US normalised relations with Vietnam, both Coca-Cola and PepsiCo started to penetrate the market. IBC of Vietnam became a bottler for Pepsi, but Coca-Cola was already better known. IBC soon became leader, ahead of its competition.