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Compact case
Case
-
Reference no. 398-147-1
Authors: Leo Paul Dana (Nanyang Business School (NTU)); Teresa E Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 4 pages
Data source: Published sources

Abstract

This case gives a setting to introduce concepts of segmentation and targeting to specific target markets. Students are asked to develop a questionnaire.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

This case gives a setting to introduce concepts of segmentation and targeting to specific target markets. Students are asked to develop a questionnaire.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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