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Case
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Reference no. 398-151-1
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 7 pages
Data source: Published sources

Abstract

Dying roses were wilting beside the shrivelled gladiolus at the store window of Fleuriste Al Orchidee, a mostly empty shop on one of Cairo''s most prestigious streets, Chareh Kasr El Nil. It was 1995, and the quality of the flowers seemed to have steadily declined over the years. Turnover was slow at best, and prospects for increased sales were grim. The manager did not want to waste the wilted flowers, but neither could he sell them. He did not have any formal marketing education, and was not sure what to do. Yet, he was expected to report to the family who had inherited the business from its founder.
Location:
Industry:
Size:
Small
Other setting(s):
Mid-1990s

About

Abstract

Dying roses were wilting beside the shrivelled gladiolus at the store window of Fleuriste Al Orchidee, a mostly empty shop on one of Cairo''s most prestigious streets, Chareh Kasr El Nil. It was 1995, and the quality of the flowers seemed to have steadily declined over the years. Turnover was slow at best, and prospects for increased sales were grim. The manager did not want to waste the wilted flowers, but neither could he sell them. He did not have any formal marketing education, and was not sure what to do. Yet, he was expected to report to the family who had inherited the business from its founder.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
Mid-1990s

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