Subject category:
Strategy and General Management
Published in:
1998
Length: 21 pages
Data source: Published sources
Topics:
Culture; Fast food; Religion; Internationalisation; Asia; Prices; Competition; India; Beverage; Advertising
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Abstract
This case makes students realise that assumptions which may be valid at home can lead to management difficulties abroad. The focus is on McDonald''s and the public outcries which arise in India, in opposition to cattle slaughter. The teaching note was written by Matthew JC Walley of University of Canterbury, New Zealand.
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Abstract
This case makes students realise that assumptions which may be valid at home can lead to management difficulties abroad. The focus is on McDonald''s and the public outcries which arise in India, in opposition to cattle slaughter. The teaching note was written by Matthew JC Walley of University of Canterbury, New Zealand.
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