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Case
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Reference no. 398-152-1
Authors: Leo Paul Dana (McGill University)
Published in: 1998
Length: 21 pages
Data source: Published sources

Abstract

This case makes students realise that assumptions which may be valid at home can lead to management difficulties abroad. The focus is on McDonald''s and the public outcries which arise in India, in opposition to cattle slaughter. The teaching note was written by Matthew JC Walley of University of Canterbury, New Zealand.
Location:
Industry:
Size:
Large
Other setting(s):
Late 1990s

About

Abstract

This case makes students realise that assumptions which may be valid at home can lead to management difficulties abroad. The focus is on McDonald''s and the public outcries which arise in India, in opposition to cattle slaughter. The teaching note was written by Matthew JC Walley of University of Canterbury, New Zealand.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
Late 1990s

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