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Case
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Reference no. 398-153-1
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 11 pages
Data source: Published sources

Abstract

During the late 1990s, Aline Alegre and Pascal Blanchard are trying to expand their business. Pascal suggested that exporting to Canada would be great, although, for logistical considerations, it might be more sensible to export to Spain, about 100km away. Another option is to focus sales on tourists visiting the area. In any event, Aline thought that a prerequisite to expansion would be to find a partner such as to enable an injection of additional capital.
Location:
Industry:
Size:
Small
Other setting(s):
1990s

About

Abstract

During the late 1990s, Aline Alegre and Pascal Blanchard are trying to expand their business. Pascal suggested that exporting to Canada would be great, although, for logistical considerations, it might be more sensible to export to Spain, about 100km away. Another option is to focus sales on tourists visiting the area. In any event, Aline thought that a prerequisite to expansion would be to find a partner such as to enable an injection of additional capital.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1990s

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