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Case
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Reference no. 398-163-1
Subject category: Strategy and General Management
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 17 pages
Data source: Published sources
Topics: International business; Franchising; Airline business; Globalisation; Strategy; Marketing; Technology; Advertising; Public relations; Image
Share a link: https://casecent.re/p/22566
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Abstract

This case is about British Airways spending £60 million to give itself a global image. One means to globalisation is to franchise - several issues arise.
Location:
Global
Industry:
Airline
Size:
Large
Other setting(s):
Late 1990s
Teaching note
-
Reference no. 398-163-8
Subject category: Strategy and General Management
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 5 pages
View full details

About

Abstract

This case is about British Airways spending £60 million to give itself a global image. One means to globalisation is to franchise - several issues arise.

Settings

Location:
Global
Industry:
Airline
Size:
Large
Other setting(s):
Late 1990s

Related

Teaching note
-
Reference no. 398-163-8
Subject category: Strategy and General Management
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 5 pages
View full details