Product details

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Authors: Teresa E Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 7 pages
Data source: Published sources

Abstract

Topway Electronic, Formerly Kingway Electronic, was officially set up in Singapore, in 1990. Until Ms. Linna Yen Lin took over as Managing Director in 1992, this company was operating in the red. In less than two years, this dynamic young woman was able to clean up the warehouse, dispel rumours and make the business a profitable one. Although sales peaked in 1994, a world-wide recession in the electronic component industry has affected the company''s current growth. Since the market is rather quiet at the moment, it might be a good time for diversification.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

Topway Electronic, Formerly Kingway Electronic, was officially set up in Singapore, in 1990. Until Ms. Linna Yen Lin took over as Managing Director in 1992, this company was operating in the red. In less than two years, this dynamic young woman was able to clean up the warehouse, dispel rumours and make the business a profitable one. Although sales peaked in 1994, a world-wide recession in the electronic component industry has affected the company''s current growth. Since the market is rather quiet at the moment, it might be a good time for diversification.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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