Subject category:
Marketing
Originally published in:
1998
Version: Dec 2001
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/22605
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case is concerned with Singapore''s Raffles Hotel and the hotel management group responsible for its redevelopment. It summarises the history of the hotel and its changing fortunes, noting how Raffles was facing an uncertain future by the late 1980s. The decision to close, undertake extensive restoration and re-open in response to these difficulties is outlined. The founding of a hotel management group to oversee the project is explained and its subsequent growth and involvement in other ventures is described. The material is suitable for students on undergraduate tourism and hospitality courses, offering an insight into hotel management in general and the operation of heritage hotels in particular. The case is intended to be used in seminars as a basis for class discussion.
About
Abstract
The case is concerned with Singapore''s Raffles Hotel and the hotel management group responsible for its redevelopment. It summarises the history of the hotel and its changing fortunes, noting how Raffles was facing an uncertain future by the late 1980s. The decision to close, undertake extensive restoration and re-open in response to these difficulties is outlined. The founding of a hotel management group to oversee the project is explained and its subsequent growth and involvement in other ventures is described. The material is suitable for students on undergraduate tourism and hospitality courses, offering an insight into hotel management in general and the operation of heritage hotels in particular. The case is intended to be used in seminars as a basis for class discussion.
Settings
Related