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Case
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Reference no. 598-029-1
Subject category: Marketing
Authors: Teresa E Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 17 pages
Data source: Generalised experience

Abstract

The world watched attentively as the last British flag was lowered over Hong Kong. Many people wanted to be part of the action by seeing the changes first-hand, on a visit to the former British colony. A multitude of tour packages to visit Hong Kong Island, the Kowloon Peninsula, New Territories and the outlying islands were being offered in 1997. Grayline was among the companies offering tours. A primary means of distribution was through envelopes containing brochures that were made available at the airport. This case looks at the tours offered in Hong Kong.
Location:
Industry:
Size:
Medium

About

Abstract

The world watched attentively as the last British flag was lowered over Hong Kong. Many people wanted to be part of the action by seeing the changes first-hand, on a visit to the former British colony. A multitude of tour packages to visit Hong Kong Island, the Kowloon Peninsula, New Territories and the outlying islands were being offered in 1997. Grayline was among the companies offering tours. A primary means of distribution was through envelopes containing brochures that were made available at the airport. This case looks at the tours offered in Hong Kong.

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Location:
Industry:
Size:
Medium

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