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Subject category: Marketing
Authors: Teresa E Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 11 pages
Data source: Generalised experience

Abstract

The Central Cottage Industries Emporium (CCIE) is a Government of India undertaking to promote sales of artisanal goods to tourists. There are six stores across the country, by the same name, all keeping up the tradition of displaying and selling crafts from various regions in India. This is not, however, the only operation of its kind, catering to the vast tourist market. This case looks at different modes of transportation available in India as well as sales techniques that are commonplace in this country.
Location:
Industry:
Size:
Medium

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Abstract

The Central Cottage Industries Emporium (CCIE) is a Government of India undertaking to promote sales of artisanal goods to tourists. There are six stores across the country, by the same name, all keeping up the tradition of displaying and selling crafts from various regions in India. This is not, however, the only operation of its kind, catering to the vast tourist market. This case looks at different modes of transportation available in India as well as sales techniques that are commonplace in this country.

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Location:
Industry:
Size:
Medium

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