Product details

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Compact case
Case
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Reference no. 598-050-1
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 3 pages
Data source: Published sources

Abstract

The American Museum of Natural History was organising a tour. Each ticket would sell for about $14,000 US. To whom does one sell such an exclusive tour? This case helps understand the concept of a target market.
Location:
Industry:
Size:
Large
Other setting(s):
1998

About

Abstract

The American Museum of Natural History was organising a tour. Each ticket would sell for about $14,000 US. To whom does one sell such an exclusive tour? This case helps understand the concept of a target market.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998

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