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Compact case
Case
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Reference no. 598-054-1
Subject category: Marketing
Authors: Leo Paul Dana (Nanyang Business School (NTU)); Teresa E Dana (Nanyang Business School (NTU))
Published in: 1998
Length: 4 pages
Data source: Published sources
Topics: Differentiation; Marketing; Sales strategy; Bazaar economy; Tourism; Competition
Share a link: https://casecent.re/p/22620
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Abstract

This case revolves around a family business in Marakech. The purpose of the case is to make students think about and discuss product differentiation in a highly competitive market.
Location:
Morocco
Industry:
Beverage
Size:
Micro
Other setting(s):
Late 1990s
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About

Abstract

This case revolves around a family business in Marakech. The purpose of the case is to make students think about and discuss product differentiation in a highly competitive market.

Settings

Location:
Morocco
Industry:
Beverage
Size:
Micro
Other setting(s):
Late 1990s

Related

Sorry, this product has no related items.