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Case
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Reference no. 598-055-1
Subject category: Marketing
Published in: 1998
Length: 11 pages
Data source: Published sources

Abstract

As McDonald''s penetrates India, an Indian chain of fast food outlets, namely Nirula, must prepare itself for the incoming competition. Excellent case for class discussion.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

As McDonald''s penetrates India, an Indian chain of fast food outlets, namely Nirula, must prepare itself for the incoming competition. Excellent case for class discussion.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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