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This case examines the factors that a large national service company may consider when assessing opportunities to join an international franchise network. Western Eagle need to decide whether franchising is warranted and if so whether to join either of the two overseas franchisors outlined in the case. Specific issues to be addressed include the decision to promote either a national or international brand image and the problem of adopting foreign systems and practices. The case lends itself to various theoretical perspectives including product standardisation, globalisation, service internationalisation and international franchise relations. The case provides a brief summary of franchise relationship theory so that students can gain a broader understanding of relationship variables without having to access numerous studies. References are also provided for those wishing to develop the topic more fully.