Subject category:
Strategy and General Management
Published in:
1997
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https://casecent.re/p/22663
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Abstract
''Milk, sugar, raisins, almonds, cocoa butter, cocoa mass, vegetable fat, emulsifiers 442 and 476, flavorings''. The ingredients for Cadbury''s Fruit & Nut Milk Chocolate manufactured in England was here listed. Even though chocolate is a global product, tastes varies as do its ingredients. In Australia the primary ingredient for Fruit & Nut is full cream milk, in Canada it contains chopped almonds and in South Africa it''s sold under the name ''Vrugte & Neute''. Consequently, while there''s a world-wide market for the Cadbury product, local adaptations for taste is crucial. The modern marketing concept implying that preferences, needs, wants and tastes of consumers are among the key determinants for success in business is therefore, to a high extent, applicable. Moreover, product adaptation also depends on sourcing. For example, taste may vary according to cocoa beans available in a particular country. In 1993, the chocolate industry experienced revitalisation. The main opportunities being significant decrease in the world price for cocoa and cashew nuts that were cheaper than almonds and proved to be successful in other parts of the world. Cashews or almonds?
About
Abstract
''Milk, sugar, raisins, almonds, cocoa butter, cocoa mass, vegetable fat, emulsifiers 442 and 476, flavorings''. The ingredients for Cadbury''s Fruit & Nut Milk Chocolate manufactured in England was here listed. Even though chocolate is a global product, tastes varies as do its ingredients. In Australia the primary ingredient for Fruit & Nut is full cream milk, in Canada it contains chopped almonds and in South Africa it''s sold under the name ''Vrugte & Neute''. Consequently, while there''s a world-wide market for the Cadbury product, local adaptations for taste is crucial. The modern marketing concept implying that preferences, needs, wants and tastes of consumers are among the key determinants for success in business is therefore, to a high extent, applicable. Moreover, product adaptation also depends on sourcing. For example, taste may vary according to cocoa beans available in a particular country. In 1993, the chocolate industry experienced revitalisation. The main opportunities being significant decrease in the world price for cocoa and cashew nuts that were cheaper than almonds and proved to be successful in other parts of the world. Cashews or almonds?