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Case
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Reference no. 397-018-1
Authors: Manuel Rajadell (Universitat Politecnica de Catalunya); Frederico Garriga (Universitat Politecnica de Catalunya); R Maspons (Universitat Politecnica de Catalunya)
Published in: 1997
Length: 8 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Franchise have a relevant role in the current economy, reaching 20% of the retail trade in Europe. However, in the particular case of Spain, this percentage is only 3%; there are 700 brands, around 25,000 shops and 100,000 workers. Franchise are an expanding business with an excellent future; it is the unique way of combining costs, labour flexibility and creativity of the small business with scale economies, marketing and the research capacity of the big companies. Bike Chips manager, a company whose main activity is the sale of chips using a special bicycle, is analysing the possibility of establishing a franchise system as a way of expanding his business. This case contains colour exhibits.
Location:
Industry:
Size:
15 employees
Other setting(s):
1992

About

Abstract

Franchise have a relevant role in the current economy, reaching 20% of the retail trade in Europe. However, in the particular case of Spain, this percentage is only 3%; there are 700 brands, around 25,000 shops and 100,000 workers. Franchise are an expanding business with an excellent future; it is the unique way of combining costs, labour flexibility and creativity of the small business with scale economies, marketing and the research capacity of the big companies. Bike Chips manager, a company whose main activity is the sale of chips using a special bicycle, is analysing the possibility of establishing a franchise system as a way of expanding his business. This case contains colour exhibits.

Settings

Location:
Industry:
Size:
15 employees
Other setting(s):
1992

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