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Case
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Reference no. 397-042-1
Authors: Leo Paul Dana (McGill University)
Published in: 1997

Abstract

The case is concerned with the opportunity for the establishment of a new inter-state bus route in Australia as a result of changes in the highly regulated transportation environment. Detailed background information is provided on the Australian bus transportation industry and the principal issue of the case concerns the development of a marketing plan for the proposed new bus route.
Location:
Industry:
Other setting(s):
1990

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Abstract

The case is concerned with the opportunity for the establishment of a new inter-state bus route in Australia as a result of changes in the highly regulated transportation environment. Detailed background information is provided on the Australian bus transportation industry and the principal issue of the case concerns the development of a marketing plan for the proposed new bus route.

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Location:
Industry:
Other setting(s):
1990

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