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Case
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Reference no. 397-045-1
Authors: Leo Paul Dana (McGill University)
Published in: 1997
Length: 8 pages
Data source: Published sources

Abstract

Truck driver, guesthouse manager or smuggler? George Williams is the total opposite to a converger, having difficulties to focus on specific problems. As an entrepreneur, Mr Williams is somewhat more of a diverger/accommodator, as he obviously can learn from concrete experience and capitalise on emerging opportunities (e.g., increased tourism). He also seems to do things regardless of a plan, as in the case of the car rental operation which he ceased when the car got old. Times have changed in the Caribbean and George is faced with lots of different opportunities. For example, economic integration in Europe might have positive effects on juice distribution between Dutch Sint Maarten and French Saint Maarten. Facing increased tourism, Williams'' main strengths appear to be his multicultural/multilingual experience, his and his wife''s feeling for guesthouse management, and, accordingly an ability to cater to some of the most interesting market segments, such as US and Canadian tourists.
Location:
Size:
Small businesses
Other setting(s):
1983-1989

About

Abstract

Truck driver, guesthouse manager or smuggler? George Williams is the total opposite to a converger, having difficulties to focus on specific problems. As an entrepreneur, Mr Williams is somewhat more of a diverger/accommodator, as he obviously can learn from concrete experience and capitalise on emerging opportunities (e.g., increased tourism). He also seems to do things regardless of a plan, as in the case of the car rental operation which he ceased when the car got old. Times have changed in the Caribbean and George is faced with lots of different opportunities. For example, economic integration in Europe might have positive effects on juice distribution between Dutch Sint Maarten and French Saint Maarten. Facing increased tourism, Williams'' main strengths appear to be his multicultural/multilingual experience, his and his wife''s feeling for guesthouse management, and, accordingly an ability to cater to some of the most interesting market segments, such as US and Canadian tourists.

Settings

Location:
Size:
Small businesses
Other setting(s):
1983-1989

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