Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 28 pages
Data source: Field research
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Abstract
This is the first of a two-case series (397-056-1 and 397-057-1). This case focuses on the issues facing a company in the highly competitive civil aviation industry in China. China Eastern Airlines'' senior management made a number of strategic decisions in the early 1990s in order to build a base for further expansion and competitive advantage. This case discusses the specific change that took place in order to achieve their goals of ''Safety, Punctuality, Service and Profitability''. The case provides comprehensive market data as well as explicit China Eastern Airlines data.
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 19 pages
Data source: Field research
Topics:
History of the international aviation industry; The competitive environment in the 1990s; Relative size of different markets; Building an international airline; Competition for passengers in the international market; International airline alliances; Links between foreign airlines and China; Potential lessons from a successful entrant
About
Abstract
This is the first of a two-case series (397-056-1 and 397-057-1). This case focuses on the issues facing a company in the highly competitive civil aviation industry in China. China Eastern Airlines'' senior management made a number of strategic decisions in the early 1990s in order to build a base for further expansion and competitive advantage. This case discusses the specific change that took place in order to achieve their goals of ''Safety, Punctuality, Service and Profitability''. The case provides comprehensive market data as well as explicit China Eastern Airlines data.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 19 pages
Data source: Field research
Topics:
History of the international aviation industry; The competitive environment in the 1990s; Relative size of different markets; Building an international airline; Competition for passengers in the international market; International airline alliances; Links between foreign airlines and China; Potential lessons from a successful entrant