Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 397-084-1
Authors: Susan Ward (Edinburgh Napier University); Susan Laing (Edinburgh Napier University)
Published in: 1997
Length: 13 pages
Data source: Field research

Abstract

This is the first of a two-case series (397-084-1 and 397-085-1). It focuses on a moment of crisis within Voice and Data which started in 1992 by Alan Catto and Michelle Rodger from their home. Whilst working for a systems house in Glasgow, Alan realised that many services were not provided by larger firms in the IT industry. Voice and Data would fill this niche. Alan developed and trademarked the ''Genesis'' cabling system which used industry standard components and allowed telephone, fax and data messages to be sent via one cable. From carrying out cabling operations at customer sites, it became apparent that companies needed a specialist to move and reconnect their IT equipment safely. Voice and Data developed the ''Moves and Changes'' service to meet this requirement and won Scottish Equitable and Scottish Amicable as customers. Unfortunately, the future of the company was placed in jeopardy by a new recruit, who worked illegally for its customers, undercutting agreed prices, as well as stealing high quality memory from customers'' equipment - a problem that did not come to light until some time later.
Location:
Size:
32 employees, GBP1.8 million turnover
Other setting(s):
1992-1996

About

Abstract

This is the first of a two-case series (397-084-1 and 397-085-1). It focuses on a moment of crisis within Voice and Data which started in 1992 by Alan Catto and Michelle Rodger from their home. Whilst working for a systems house in Glasgow, Alan realised that many services were not provided by larger firms in the IT industry. Voice and Data would fill this niche. Alan developed and trademarked the ''Genesis'' cabling system which used industry standard components and allowed telephone, fax and data messages to be sent via one cable. From carrying out cabling operations at customer sites, it became apparent that companies needed a specialist to move and reconnect their IT equipment safely. Voice and Data developed the ''Moves and Changes'' service to meet this requirement and won Scottish Equitable and Scottish Amicable as customers. Unfortunately, the future of the company was placed in jeopardy by a new recruit, who worked illegally for its customers, undercutting agreed prices, as well as stealing high quality memory from customers'' equipment - a problem that did not come to light until some time later.

Settings

Location:
Size:
32 employees, GBP1.8 million turnover
Other setting(s):
1992-1996

Related