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Case
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Reference no. 397-086-1
Authors: Susan Ward (Edinburgh Napier University); Susan Laing (Edinburgh Napier University)
Published in: 1997
Length: 8 pages
Data source: Field research

Abstract

This case is about a mature student, Sue Robertson, studying for a BA in Marketing Management at Napier University. Sue also started her own business, a picture framing company, specialising in customising mounts and frames in corporate colours. This case was specifically designed for students studying a wide variety of courses undertaking electives in entrepreneurship. The aim is to illustrate (and perhaps inspire) entrepreneurship using a local entrepreneur, Sue Robertson.
Industry:
Size:
4 employees
Other setting(s):
1997

About

Abstract

This case is about a mature student, Sue Robertson, studying for a BA in Marketing Management at Napier University. Sue also started her own business, a picture framing company, specialising in customising mounts and frames in corporate colours. This case was specifically designed for students studying a wide variety of courses undertaking electives in entrepreneurship. The aim is to illustrate (and perhaps inspire) entrepreneurship using a local entrepreneur, Sue Robertson.

Settings

Industry:
Size:
4 employees
Other setting(s):
1997

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