Subject category:
Strategy and General Management
Published in:
1997
Length: 8 pages
Data source: Field research
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Abstract
This case is about a mature student, Sue Robertson, studying for a BA in Marketing Management at Napier University. Sue also started her own business, a picture framing company, specialising in customising mounts and frames in corporate colours. This case was specifically designed for students studying a wide variety of courses undertaking electives in entrepreneurship. The aim is to illustrate (and perhaps inspire) entrepreneurship using a local entrepreneur, Sue Robertson.
Subject category:
Strategy and General Management
Published in:
1997
Length: 10 pages
Data source: Field research
About
Abstract
This case is about a mature student, Sue Robertson, studying for a BA in Marketing Management at Napier University. Sue also started her own business, a picture framing company, specialising in customising mounts and frames in corporate colours. This case was specifically designed for students studying a wide variety of courses undertaking electives in entrepreneurship. The aim is to illustrate (and perhaps inspire) entrepreneurship using a local entrepreneur, Sue Robertson.
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Subject category:
Strategy and General Management
Published in:
1997
Length: 10 pages
Data source: Field research