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Case
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Reference no. 397-103-1
Authors: Torsten Wulf (HHL gGmbH); Harald Hungenberg (University of Erlangen-Nuremberg)
Published in: 1997
Length: 11 pages
Data source: Published sources

Abstract

This case takes a look at the corporate strategy and the structure of the Mannesmann Conglomerate. The current situation as well as opportunities and threats for the single business units are elaborated and the question is raised whether or not such diverse fields as machinery and telecommunication fit into one company. Teaching purpose is to evaluate the traditional portfolio strategy of a large German conglomerate and to discuss the consequences of the concept of parenting advantage for this company. Questions of value creation and destruction as well as the threat of a hostile takeover can also be raised.
Location:
Size:
Sales DEM35 billion
Other setting(s):
1997

About

Abstract

This case takes a look at the corporate strategy and the structure of the Mannesmann Conglomerate. The current situation as well as opportunities and threats for the single business units are elaborated and the question is raised whether or not such diverse fields as machinery and telecommunication fit into one company. Teaching purpose is to evaluate the traditional portfolio strategy of a large German conglomerate and to discuss the consequences of the concept of parenting advantage for this company. Questions of value creation and destruction as well as the threat of a hostile takeover can also be raised.

Settings

Location:
Size:
Sales DEM35 billion
Other setting(s):
1997

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