Product details

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Abstract

This is the second of a three-case series (397-115-1, 397-116-1 and 397-117-1). It describes the start-up difficulties of a kit-car manufacturing company, early growth problems and final achievements in becoming a profitable company and winner of a Training and Enterprise Council''s ''Small Business of the Year'' award. The case demonstrates the determination of the founding entrepreneurs, their concern for quality in manufacturing and their ability to develop skills and competencies in laminating and business development, which contribute to the success of their new venture. The virtues and qualities of a ''family business'' (the three engineering partners are brothers, with financial support from their parents) are also demonstrated. The case is designed to familiarize students with the different growth phases of a new business and to acquaint them with the sorts of problems and opportunities of such an undertaking. A video ''Quantum Cars'' (397-115-3) is available to accompany the case series.
Location:
Size:
GBP1.2 million in 1996
Other setting(s):
1988-1991

About

Abstract

This is the second of a three-case series (397-115-1, 397-116-1 and 397-117-1). It describes the start-up difficulties of a kit-car manufacturing company, early growth problems and final achievements in becoming a profitable company and winner of a Training and Enterprise Council''s ''Small Business of the Year'' award. The case demonstrates the determination of the founding entrepreneurs, their concern for quality in manufacturing and their ability to develop skills and competencies in laminating and business development, which contribute to the success of their new venture. The virtues and qualities of a ''family business'' (the three engineering partners are brothers, with financial support from their parents) are also demonstrated. The case is designed to familiarize students with the different growth phases of a new business and to acquaint them with the sorts of problems and opportunities of such an undertaking. A video ''Quantum Cars'' (397-115-3) is available to accompany the case series.

Settings

Location:
Size:
GBP1.2 million in 1996
Other setting(s):
1988-1991

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