Product details

IONA Technologies has grown rapidly since launching its main product, Orbix, in 1993. Its worldwide market share is sixty percent. IONA develops, markets and supports distributed component software that enables the development, integration and management of network-based applications in multi-platform network environments. Continued rapid growth could place a significant strain on IONA''s management, operating procedures, organisational structure, product development and distribution, financial resources, employees and facilities. This case allows students to consider the problems and challenges that are associated with rapid growth. The case requires the student to examine the strategic challenge of operating in a high growth emerging market. IONA highlights the internal organisational and managerial transitions and problems that a young high growth company experiences. The case can be used in a Business Policy course or in a Small Business / Enterprise Development course. It is most suited to post graduates and post experience students.