Subject category:
Marketing
Published by:
Babson College
Length: 17 pages
Data source: Published sources
Share a link:
https://casecent.re/p/22752
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This background note maybe used to give an insight on marketing in India and how multinational corporation''s might enter the market. Covers the competitive nature of the Indian market and the rivalry between local Indian firms and foreign-based multinationals. Chosen sectors are soft drinks (PepsiCo, Coca-Cola, Parle), detergents (P&G, Lever, locals) and fast food (KFC, etc).
Location:
Industry:
Size:
Multinational corporation vs local firms
Other setting(s):
1994
Subject category:
Strategy and General Management
Published by:
Babson College
Length: 17 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Babson College
Length: 14 pages
Data source: Field research
About
Abstract
This background note maybe used to give an insight on marketing in India and how multinational corporation''s might enter the market. Covers the competitive nature of the Indian market and the rivalry between local Indian firms and foreign-based multinationals. Chosen sectors are soft drinks (PepsiCo, Coca-Cola, Parle), detergents (P&G, Lever, locals) and fast food (KFC, etc).
Settings
Location:
Industry:
Size:
Multinational corporation vs local firms
Other setting(s):
1994
Related
Subject category:
Strategy and General Management
Published by:
Babson College
Length: 17 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Babson College
Length: 14 pages
Data source: Field research