Subject category:
Marketing
Published in:
1997
Length: 9 minutes
Data source: Field research
Notes: File size 769.1MB. Click for more information.
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Abstract
This supporting video is to accompany the case series 'Corporate Clothing Consultants (A), (B) and (C)'. Taken together these three cases demonstrate the many factors necessary in creating, developing and growing a new enterprise globally, and the particular issues involved in successfully focusing on customers in a services environment. The challenges facing the three entrepreneurs in the case in their pursuit of growth and profitability are heightened by the backdrop of the case: the rapidly changing economic and social structure of Nelson Mandela's South Africa. There are three videos available to accompany this case series 'The Executive Directors', 'The Boardroom' and 'The Warehouse'. This supporting video presents CCC's warehousing operations.
Location:
Industry:
Size:
Small-medium
Other setting(s):
1992-1997
About
Abstract
This supporting video is to accompany the case series 'Corporate Clothing Consultants (A), (B) and (C)'. Taken together these three cases demonstrate the many factors necessary in creating, developing and growing a new enterprise globally, and the particular issues involved in successfully focusing on customers in a services environment. The challenges facing the three entrepreneurs in the case in their pursuit of growth and profitability are heightened by the backdrop of the case: the rapidly changing economic and social structure of Nelson Mandela's South Africa. There are three videos available to accompany this case series 'The Executive Directors', 'The Boardroom' and 'The Warehouse'. This supporting video presents CCC's warehousing operations.
Settings
Location:
Industry:
Size:
Small-medium
Other setting(s):
1992-1997