Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. 597-007-3
Subject category: Marketing
Authors: Sandra Vandermerwe (Imperial College London); Sue Birley (Imperial College London)
Published in: 1997
Notes: Length 9 minutes. File size 769.1MB. Click for more information.

Abstract

This supporting video is to accompany the case series 'Corporate Clothing Consultants (A), (B) and (C)'. Taken together these three cases demonstrate the many factors necessary in creating, developing and growing a new enterprise globally, and the particular issues involved in successfully focusing on customers in a services environment. The challenges facing the three entrepreneurs in the case in their pursuit of growth and profitability are heightened by the backdrop of the case: the rapidly changing economic and social structure of Nelson Mandela's South Africa. There are three videos available to accompany this case series 'The Executive Directors', 'The Boardroom' and 'The Warehouse'. This supporting video presents CCC's warehousing operations.
Industry:
Size:
Small-medium
Other setting(s):
1992-1997

About

Abstract

This supporting video is to accompany the case series 'Corporate Clothing Consultants (A), (B) and (C)'. Taken together these three cases demonstrate the many factors necessary in creating, developing and growing a new enterprise globally, and the particular issues involved in successfully focusing on customers in a services environment. The challenges facing the three entrepreneurs in the case in their pursuit of growth and profitability are heightened by the backdrop of the case: the rapidly changing economic and social structure of Nelson Mandela's South Africa. There are three videos available to accompany this case series 'The Executive Directors', 'The Boardroom' and 'The Warehouse'. This supporting video presents CCC's warehousing operations.

Settings

Industry:
Size:
Small-medium
Other setting(s):
1992-1997

Related