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Compact case
Case
-
Reference no. 597-011-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1997
Length: 5 pages
Data source: Field research
Topics: Business expansion; Marketing communication; Small business; Entrepreneurship; Decision-making
Share a link: https://casecent.re/p/22759
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Abstract

This is a true case about a young entrepreneur from Germany. He operates a windsurfing school for 4 months of the year and vacations for 8 months. A new opportunity arises. This causes him to review his strategy. An excellent discussion case.
Location:
Europe
Industry:
Windsurfing
Size:
Small
Other setting(s):
1994
Sorry, this product has no related items.

About

Abstract

This is a true case about a young entrepreneur from Germany. He operates a windsurfing school for 4 months of the year and vacations for 8 months. A new opportunity arises. This causes him to review his strategy. An excellent discussion case.

Settings

Location:
Europe
Industry:
Windsurfing
Size:
Small
Other setting(s):
1994

Related

Sorry, this product has no related items.