Product details

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Compact case
Case
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Reference no. 597-011-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1997
Length: 5 pages
Data source: Field research

Abstract

This is a true case about a young entrepreneur from Germany. He operates a windsurfing school for 4 months of the year and vacations for 8 months. A new opportunity arises. This causes him to review his strategy. An excellent discussion case.
Location:
Industry:
Size:
Small
Other setting(s):
1994

About

Abstract

This is a true case about a young entrepreneur from Germany. He operates a windsurfing school for 4 months of the year and vacations for 8 months. A new opportunity arises. This causes him to review his strategy. An excellent discussion case.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1994

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