Share a link:
https://casecent.re/p/22760
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A UK high street retail chain faces an array of profit and sales problems caused by changes in the retail environment and its own operational weaknesses. The case requires students to conduct an audit of the business, identify its financial deficiencies, reassess its channel options and recommend a strategy to overcome its organisational problems. The case tests the students'' skills not only in marketing, but also in organisational behaviour, strategy, accounting and finance.
About
Abstract
A UK high street retail chain faces an array of profit and sales problems caused by changes in the retail environment and its own operational weaknesses. The case requires students to conduct an audit of the business, identify its financial deficiencies, reassess its channel options and recommend a strategy to overcome its organisational problems. The case tests the students'' skills not only in marketing, but also in organisational behaviour, strategy, accounting and finance.
Settings
Related