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Case
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Reference no. 597-012-1
Subject category: Marketing
Published in: 1997
Length: 19 pages
Data source: Field research

Abstract

A UK high street retail chain faces an array of profit and sales problems caused by changes in the retail environment and its own operational weaknesses. The case requires students to conduct an audit of the business, identify its financial deficiencies, reassess its channel options and recommend a strategy to overcome its organisational problems. The case tests the students'' skills not only in marketing, but also in organisational behaviour, strategy, accounting and finance.
Location:
Industry:
Size:
Medium, GBP30 million turnover
Other setting(s):
1997

About

Abstract

A UK high street retail chain faces an array of profit and sales problems caused by changes in the retail environment and its own operational weaknesses. The case requires students to conduct an audit of the business, identify its financial deficiencies, reassess its channel options and recommend a strategy to overcome its organisational problems. The case tests the students'' skills not only in marketing, but also in organisational behaviour, strategy, accounting and finance.

Settings

Location:
Industry:
Size:
Medium, GBP30 million turnover
Other setting(s):
1997

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