Product details

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Subject category: Marketing
Authors: Joan C Henderson (Nanyang Business School (NTU))
Published in: 1997
Length: 11 pages
Data source: Published sources

Abstract

The case describes the financial turmoil and environmental pollution which affected South East Asia in 1997 and the implications for tourism, especially for National Tourist Organisations. It summarises the decline in visitor arrivals and the response of the official agencies to the challenges created by the adverse circumstances, raising questions about the ability of such offices to cope with the demands made upon them and the effectiveness of their strategies. The focus is on Indonesia, Malaysia and Singapore as the countries most affected by the crisis. The material is suitable for students on undergraduate travel and tourism courses, affording an insight into the work of public sector tourism agencies and designed for seminar discussion on their roles and responsibilities, the relationship between tourism and the external environment and issues of destination marketing.
Location:
Industry:
Size:
Varied
Other setting(s):
1997

About

Abstract

The case describes the financial turmoil and environmental pollution which affected South East Asia in 1997 and the implications for tourism, especially for National Tourist Organisations. It summarises the decline in visitor arrivals and the response of the official agencies to the challenges created by the adverse circumstances, raising questions about the ability of such offices to cope with the demands made upon them and the effectiveness of their strategies. The focus is on Indonesia, Malaysia and Singapore as the countries most affected by the crisis. The material is suitable for students on undergraduate travel and tourism courses, affording an insight into the work of public sector tourism agencies and designed for seminar discussion on their roles and responsibilities, the relationship between tourism and the external environment and issues of destination marketing.

Settings

Location:
Industry:
Size:
Varied
Other setting(s):
1997

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