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Case
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Reference no. 396-059-1
Authors: Derek Channon (Imperial College London)
Published in: 1996

Abstract

This is an especially rich case for teaching how an industry was transformed via the use of information technology; the reversal of conventional industry methods; the development of the ultimate flat/horizontal organisation; the creation of strategic advantage with IT; the management of super growth; and leadership style and management from the top. It is supplemented by a video showing operations and an extensive interview with the CEO (396-059-3).
Location:
Size:
Small to large
Other setting(s):
1988-1992

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Abstract

This is an especially rich case for teaching how an industry was transformed via the use of information technology; the reversal of conventional industry methods; the development of the ultimate flat/horizontal organisation; the creation of strategic advantage with IT; the management of super growth; and leadership style and management from the top. It is supplemented by a video showing operations and an extensive interview with the CEO (396-059-3).

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Location:
Size:
Small to large
Other setting(s):
1988-1992

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