Subject category:
Strategy and General Management
Published in:
1996
Length: 30 pages
Data source: Published sources
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Abstract
The case covers a wide range of issues of crucial importance to the car industry, both now and inthe future. It contains both macro and macro environment data and forecasts. It also has three blank strategic maps which students can be directed to complete prior to the teaching session.
Subject category:
Strategy and General Management
Published in:
1996
Length: 21 pages
Data source: Generalised experience
About
Abstract
The case covers a wide range of issues of crucial importance to the car industry, both now and inthe future. It contains both macro and macro environment data and forecasts. It also has three blank strategic maps which students can be directed to complete prior to the teaching session.
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Subject category:
Strategy and General Management
Published in:
1996
Length: 21 pages
Data source: Generalised experience