Subject category:
Strategy and General Management
Published in:
1996
Length: 18 pages
Data source: Field research
Abstract
This is the first of a three-case series (396-075-1, 396-076-1 and 399-157-1). Based at Waitomo Caves, New Zealand, Black Water Rafting is a successful small business offering a novel float-through cave tour along an underground stream. Although the business is currently doing well, the owners realise they are in a vulnerable position over the longer term. This case illustrates the wide variety of issues faced by small business managers, and show the importance of maintaining good working relationships among all stakeholders. The risks associated with operating on a day-to-day basis are highlighted.
Subject category:
Strategy and General Management
Published in:
1996
Length: 19 pages
Data source: Field research
About
Abstract
This is the first of a three-case series (396-075-1, 396-076-1 and 399-157-1). Based at Waitomo Caves, New Zealand, Black Water Rafting is a successful small business offering a novel float-through cave tour along an underground stream. Although the business is currently doing well, the owners realise they are in a vulnerable position over the longer term. This case illustrates the wide variety of issues faced by small business managers, and show the importance of maintaining good working relationships among all stakeholders. The risks associated with operating on a day-to-day basis are highlighted.
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Subject category:
Strategy and General Management
Published in:
1996
Length: 19 pages
Data source: Field research